Monday, October 10, 2011

Rhetorial analysis II ads

Vintage Schlitz Beer Ad

 The first add i chose is a beer ad by schlipps. It's a vintage add that adds comedy for the viewers.
*man and a woman, clearly married
*stove in the background
*food being burned on the stove
*the text says " dont worry darling, you didn't burn the beer," making it clear that the woman burned the food
*2 beer bottles sitting on the table in the kitchen
*man in a business suit, just getting off work possibly?
*woman looks like she's been cleaning the house all day and burned the food



 The second add i chose in a cigarette ad by the brand camel, it also is a vintage looking picture.
*woman sitting on a car smoking a cig
*she looks like she's enjoying it and its very relaxing
*she's wearing a work uniform
*the sky is orange
*the car she's sitting on is an older car

I found both of these ads on the internet but they both originally were in magazines. I chose the older looking ones beacuse i wanted to compare old vs new. In the first one, it shows a husband and wife, and the husband looks like he just got off work and is glad he still gets a beer even though the food is burned. It seems like this is for more of the older crowd rather than young since its showing a married couple. And in the second one it shows a younger woman sitting on a car enjoying her cigarette. She's in her work uniform so it suggests that she's on her break and needs to relax, and smoking camels will do that for a person.

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